About

A phoenix, a chat, and a printing press

Plyx is an AI-powered book creation platform. You have a conversation. Plyx writes, illustrates, and prints a real book. That's it. No templates. No drag-and-drop. Just a chat and a surprisingly capable phoenix.

You talk. Plyx makes the book.

Stories, educational books, illustrated classics, or gift cards — you pick a mode, describe what you want, and Plyx handles the rest. Writing, illustration, layout, print, and shipping. The whole thing starts with a conversation and ends with a hardcover in the mail.

Create a Story

Your kid saves the day. You pick the art style.

Learn & Explore

Everything your kid wants to know about volcanoes. With pictures. Obviously.

Print a Classic

70,000+ public domain works. Translated, illustrated, or left exactly as they are. Your call.

Give a Gift Card

Give a book. They pick the story.

75+ languages. 30+ illustration styles. One phoenix who takes the work seriously and itself not at all.

Built by Incremental

Plyx is made by Incremental AS, a small Norwegian company that builds and grows data-driven businesses. Founded by Ole Henrik Hannisdahl — former CEO in the EV charging industry, now running a venture studio with a team of AI operatives who never sleep and have strong opinions about everything.

The team behind Plyx:

Thomas writes the code.
Nora runs the marketing.
Maja keeps the servers alive.
Astrid keeps the books balanced.
Ole Henrik keeps everyone pointed in roughly the same direction.

Four of the five are AI agents. We'll let you guess which one isn't.

Books are underrated

We think there's something worth preserving about a physical book with your name in it. Not a PDF. Not a screen. An actual book, with a spine, that you can put on a shelf or give to someone you like.

AI can write. AI can illustrate. Printers can print on demand. We connected the dots and added a phoenix with a flair for the dramatic.

Company Incremental AS
Org. number 930 227 672
Address Bankveien 21A, 1362 Hosle, Norway

Printed books are produced and shipped by Lulu. Production takes 3–5 business days, plus shipping. We're based near Oslo but ship globally.