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GDPR Statement
GDPR Statement
By registering for our service, you acknowledge and agree to the following GDPR statement:
plyx.ai is operated by the company Incremental AS ('we', 'us', 'our'). We are committed to protecting your personal data and handling it in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR). This statement constitutes our Privacy Notice and supersedes any separate privacy policy documents.
Incremental AS, Bankveien 21A, 1362 Hosle, Norway – organisation no. 930 227 672 – is the controller for the personal data collected through our website and subscription service.
- Identification data (name, email address, password hash)
- Purchase information (billing address, transaction IDs via Stripe)
- Usage data (IP address, browser metadata, pages visited)
- User-provided images uploaded for AI image generation
- Cookie identifiers and analytics data (subject to consent)
- Account creation and authentication – Art. 6(1)(b) GDPR (contract)
- Payment processing – Art. 6(1)(b) GDPR (contract)
- Analytics and service improvement – Art. 6(1)(a) GDPR (consent)
- Marketing communications – Art. 6(1)(a) GDPR (consent)
- To generate stylised portrait images at your request using an external AI service (performance of a contract)
We retain personal data for as long as your account is active or as needed to provide services, comply with legal obligations, or resolve disputes. User-uploaded images are deleted automatically 30 days after generation unless you choose to save them.
We apply appropriate technical and organisational measures to safeguard personal data, including encryption in transit and at rest, access controls, regular security testing, and data minimisation.
Your personal data may be shared with trusted processors who provide essential services:
- Stripe Payments Europe, Ltd. (IE) – payment processing
- Google LLC (USA) – analytics (consent‑based)
- Meta Platforms Ireland Ltd. – advertising pixel (consent‑based)
- OpenAI, LLC (USA) – processes uploaded images to generate stylised portraits; protected by EU Standard Contractual Clauses
All processors are bound by data-processing agreements pursuant to Art. 28 GDPR and are required to maintain appropriate data-protection and security measures.
Where we transfer personal data outside the EEA, we rely on adequacy decisions under Art. 45 GDPR or, for the United States, the European Commission's Standard Contractual Clauses (2021/914/EU) together with supplementary technical and organisational safeguards.
Image files sent to OpenAI, LLC in the United States are transferred on the basis of the European Commission’s Standard Contractual Clauses (2021/914/EU) and supplemented by risk assessments and technical safeguards such as encryption in transit.
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and to data portability. You may also withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. To exercise any of these rights, please contact us.
You have the right to lodge a complaint with Datatilsynet (Norwegian Data Protection Authority) or your local supervisory authority.
We may update this statement from time to time. Significant changes will be communicated via email or a prominent notice on the website. Last updated: 10 May 2025.
If you have any questions or requests regarding this statement, please contact us at [email protected].